Located in the heart of South Dakota, Wall Drug is more than just a pit stop; it’s an adventure, a tradition, and a testament to the power of roadside attractions. Whether you’re a road trip veteran or a curious traveler, Wall Drug is a destination that promises fun, history, and a splash of the unexpected. So, buckle up, and let’s explore what makes this quirky gem a must-visit on your travel itinerary!
From Humble Beginnings to Legendary Status
Wall Drug’s story began in 1931, during the Great Depression. Ted Hustead and his wife, Dorothy, moved to Wall, South Dakota, and bought a small drugstore with an inheritance Ted had received after his father passed away. Business was slow—until Dorothy had a stroke of genius: offer free ice water to travelers sweltering in the summer heat. Ted put up signs along the highway advertising this simple, yet effective, refreshment. The result? Travelers flocked to Wall Drug, and the rest is history.
Over the decades, Wall Drug grew from a modest pharmacy into a sprawling complex covering 76,000 square feet. It’s where you can get everything from a cup of five-cent coffee to a pair of cowboy boots. But Wall Drug is more than just a collection of stores; it’s an experience that captures the spirit of American road trips.
The Iconic Signs
One of the most iconic features of Wall Drug is its signage. As you drive through South Dakota, you can’t miss the colorful billboards proclaiming the distance to Wall Drug. These signs have become a favorite part of the journey, creating a sense of anticipation and excitement. I know that’s how I felt the first time I encountered the signs and couldn’t wait to see Wall Drug for myself. Unfortunately, that visit would have to wait nearly 7 years!
The tradition of quirky and creative signage continues to this day, with messages ranging from the practical (“Free Ice Water”) to the humorous (“Have You Dug Wall Drug?”). These signs aren’t limited to South Dakota; you can also find them worldwide, from the London Underground to Morrocco and Amsterdam. Each sign is a testament to Wall Drug’s global appeal and its knack for capturing the imaginations of travelers everywhere.
The Attractions: More Than Just a Drugstore
Wall Drug is a veritable smorgasbord of attractions, offering something for everyone. Here are some of the highlights you won’t want to miss:
The Jackalope
No visit to Wall Drug is complete without a photo op on the giant jackalope. This mythical creature—a cross between a jackrabbit and an antelope—has become one of Wall Drug’s most famous residents. Climb aboard, strike a pose, and join the ranks of countless visitors who have made this whimsical statue a part of their Wall Drug experience.
The Backyard
Wall Drug’s backyard is a playground for kids and adults alike. From the roaring T-Rex that comes to life every 12 minutes to the splash-worthy mining experience, there’s plenty to keep you entertained. Kids can pan for gold or take a ride on the mining-themed train. My favorite was the Mt. Rushmore replica!
Art Gallery
For those seeking a quieter moment, Wall Drug offers an impressive art gallery featuring Western and Americana art. The gallery includes works by renowned artists like Western painter L. A. Huffman. I loved all the photos! It was so interesting to see some dated in the 1800’s and to see the history of Wall Drug!
The Travelers Chapel
A quaint, quiet nook amidst the hustle and bustle, the Travelers Chapel is a serene spot for reflection. Whether you’re religious or not, the chapel offers a moment of peace and contemplation, a lovely contrast to the vibrant energy outside.
Dining at Wall Drug: A Culinary Adventure
Feeling peckish? Wall Drug has you covered with a variety of dining options that are as eclectic as the rest of the attraction.
Start with the iconic Wall Drug Café, home of the famous five-cent coffee. Yes, you read that right—five cents! Pair your cup of joe with a slice of their homemade pie or a hearty meal. The café’s menu features classic American fare, from burgers to buffalo hot dogs. And don’t forget to try the homemade donuts, which have earned a cult following of their own.
Got a sweet tooth? Head to the ice cream parlor for a scoop (or two) of delicious, creamy goodness. With a variety of flavors to choose from, it’s the perfect treat to cool down after a day of exploring.
For a more relaxed dining experience, check out the Western Art Gallery Restaurant. Here, you can enjoy a leisurely meal surrounded by beautiful art. The menu offers a mix of Western and American dishes, ensuring there’s something for everyone.
Shopping: Souvenirs Galore
No trip to Wall Drug is complete without picking up a few souvenirs. The shopping options here are vast and varied, ensuring you’ll find the perfect memento of your visit.
Looking to channel your inner cowboy or cowgirl? Wall Drug’s Western wear shop has you covered with a wide selection of boots, hats, and clothing. Whether you’re a seasoned rider or just want to look the part, you’ll find plenty of options to suit your style.
From quirky knick-knacks to classic souvenirs, Wall Drug offers a plethora of trinkets to remember your visit. Browse through shelves filled with everything from jackalope figurines to vintage-style signs. You’re bound to find something that catches your eye.
Support local artisans by picking up handmade crafts and artwork. Wall Drug features a variety of items made by South Dakota locals, giving you a unique and authentic piece of the region to take home.
Explore the Beauty of South Dakota
While Wall Drug is a destination in itself, it’s also a great base for exploring the natural beauty and attractions of South Dakota. You can find some great adventures not far away from Wall.
Badlands National Park
Just a short drive from Wall Drug, Badlands National Park offers stunning landscapes and unique rock formations. Hike along the trails, take in the breathtaking views, and keep an eye out for the park’s diverse wildlife.
You can also drive on the scenic Badlands Loop and enjoy the many overlooks along the way.
Mount Rushmore
A trip to South Dakota wouldn’t be complete without a visit to Mount Rushmore. You can marvel at the massive carvings of Presidents Washington, Jefferson, Roosevelt, and Lincoln.
The monument is a testament to American history and a must-see on your road trip, less than 50 miles from Wall.
Sturgis
Main Street in Sturgis is the heart of the Sturgis Motorcycle Rally, a historic event that began in 1938. Iconic Sturgis signs and murals provide great backdrops for memorable photos.
During the rally, Main Street is filled with the roar of motorcycles, music, and the energy of thousands of visitors.
Tips for Visiting Wall Drug
Planning your visit to Wall Drug? Here are a few tips to make the most of your trip:
- Timing is everything: Wall Drug is open year-round, but if you want to avoid the crowds, consider visiting during the shoulder seasons (spring and fall).
- Plan for a pit stop: While you can easily spend several hours exploring Wall Drug, it also makes for a great quick stop on a longer road trip. Even a short visit is enough to soak up some of its charm.
- Bring your camera: With so many quirky photo ops, you’ll want to have your camera ready. From the giant jackalope to the T-Rex, there are plenty of memorable moments to capture.
- Stay hydrated: Take advantage of the free ice water! It’s a refreshing way to stay hydrated, especially during the hot summer months.
- Explore the surroundings: Don’t just stop at Wall Drug—take the time to explore the surrounding area. The Badlands and other nearby attractions are well worth the visit.
Embrace the Whimsy of Wall Drug
Wall Drug is more than just a roadside stop; it’s an emblem of Americana, a celebration of quirky charm, and a testament to the entrepreneurial spirit. Its blend of history, fun, and unique attractions make it a must-visit destination for anyone traveling through South Dakota.
Whether you’re sipping five-cent coffee, posing with the jackalope, or simply soaking in the atmosphere, Wall Drug offers an experience that’s as memorable as it is delightful. So, the next time you find yourself on the open road, take a detour to Wall Drug and embrace the whimsy and wonder of this iconic roadside attraction. Safe travels!
